Hitachi Sales Middle East FZE (HSME) is the marketing arm of Hitachi Global life Solutions, Inc. with the clear aim of being the first choice in home appliances. The company focuses on providing original new products that deliver customer satisfaction and create brand loyalty in the region.
Hitachi is a world leader in innovative products for evolving lifestyles. In the recent years, emphasis has been put on the production of environmentally-friendly appliances that support customers’ quality of life as well as the sustainability of society.
It’s vast range of domestic home appliances includes refrigerators, washing machines, vacuum cleaners, air conditioners, televisions, air purifiers, fans and other small domestic appliances.
HSME formulates and implements operational strategies, engages in product planning and developing new markets for the MENA region and some regions in the Commonwealth of Independent States (CIS) countries. HSME has been at the forefront of promoting Hitachi’s premium quality products in new markets, operating in 30 countries.