Hitachi's First Dealer Conference in Kazakhstan
March 13, 2009
The first Hitachi dealer conference in Kazakhstan was held on March 13 in Almaty. A spotlight was directed in to the new Hitachi refrigerators line-up, known as Side-by-Side, which entered the market at the end of last year. This model line-up consists of four models - 2-door and 3-door ones (two of which have water & ice dispenser and two of which do not) in three colors variations. This product is equipped with state-of-the-art technology such as Nano Titanium three-layers filtering and energy saving systems, multi-functional devices such as water dispenser & ice maker, supplying from the same water tank that increase effectiveness of both devices and user-friendly structure included digital temperature-controlling display, bright xenon lamps and extra storage space as well, as light-weighted doors and separated compartments, not to mention newly developed water tank system and many other advanced ideas in one product.
Attention of dealers, among which there were representatives of big trading chain stores was focused not only on thin walls technology, developed by Hitachi’s Japanese engineers to make new line-up surprisingly capacious, but also on solution of the placement problem, conditioned by refrigerator's dimensions, giving to the product complete built-in-look due to 60 cm depth. Enough just to put this model in a line with kitchen furniture and you will get perfect furniture set without any built-in expenses. One more Hitachi Side-by-Side’s unique feature is unnecessary water pipe plumbing making possible placing it everywhere you wish.
Taking this opportunity, Hitachi representative awarded one of dealers with official dealer certificate and expressed special gratitude for active role in the event organization support. After official part of the event, guests were enjoying free communication with each other as well as with Hitachi side, exchanging opinion and jokes in casual atmosphere.
