Digital Media and Consumer Products

Smart Life & Ecofriendly Systems

At Hitachi, the key focus of our social innovation is to create forward thinking solutions that enable you to enhance and upgrade your lifestyle. Comfort and convenience is essential. But it’s not everything. Your future comfort is equally important to us. That’s why we ensure that we strike the right balance between technology and sustainability, enabling you to enjoy the best of both worlds.

Whether it’s our eco-friendly home appliances or smart beauty products, we have engineered them in a way that you enjoy maximum utility, comfort and savings, in addition to making a healthy contribution to a cleaner and healthier environment.

Outside the home, our advanced multimedia and consumer products continue to be widely used in offices, schools and beyond, thus enabling thousands to contribute to a safer and sustainable future.

Home Appliances

Hitachi’s premium range of Made in Japan appliances are made with the pride of Japanese workmanship, promising quality and luxury. Each product is made to be innovative, eye-pleasing and highly functional. Whether it’s a Hitachi refrigerator for your kitchen or a Hitachi air purifier for your bedroom, our extensive range of home appliances are the ultimate choice for every home.


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